TikTok is introducing a new feature that allows them to reduce the volume of AI-made media appearing in their streams. This initiative comes as the company announced that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The new functionality is being tested over the next few weeks before a widespread launch. This shift aligns with a surge in AI content, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the fastest-growing channels on a competing service only show AI-generated videos. A large amount of this content is deemed low-quality AI content, a term for substandard, mass-produced content that is typically nonsensical or surreal.
Our research shows that many people appreciate content made with AI tools, including computer-generated images to informative clips, and we want to offer the community the ability to increase or decrease of that, according to their own preferences,” commented a platform representative.
Scale of AI Content
TikTok shared that there are now over a billion videos on its service labeled as artificially created. In total, more than 100 mn pieces of content are submitted to the service daily, making clips made by AI a limited part of its complete catalog.
User Control Features
Viewers will be capable of limit or boost the level of artificial media they see by opening the “manage topic” option in the platform and choosing AI-made media. Other topics that can already be controlled under the tool cover current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines mandate users to tag convincing artificially created content, and it prohibits malicious deepfakes of celebrities or emergencies. Any believable AI video that is not labeled can be removed under its user guidelines.
In addition, the app will henceforth attach an “AI-made” tag to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This step is aimed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
The company is furthermore establishing a two million dollar awareness program for experts and groups to develop informative material about ethical AI use. This project will support non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid debate over proposals to cut jobs for a large number of safety staff in Britain. The company is expected to reduce 439 jobs in its user protection division in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content before it gets reviewed by people. The platform announced a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”
